SCONC Drink-n-Think - AdSciComm: An Exercise in Getting People to Care About Science

30aug6:00 pm8:00 pmSCONC Drink-n-Think - AdSciComm: An Exercise in Getting People to Care About Science


Science & Society Collaboratory - Erwin Mill Building

2024 W. Main St. Bay A, Room 204, Durham, NC 27705


(Thursday) 6:00 pm - 8:00 pm(GMT+00:00) View in my time

Event Details

Ben Young Landis, a creative consultant specializing in science, environment, and society, is visiting later this month from California and will give SCONC a special hands-on professional development workshop on adapting the tools of advertising to communicate science.

“AdSciComm” is designed for scicomm practitioners who want to stretch their creativity and add new energy to their work. The workshop poses the challenge: “Can we communicate science accurately, while striking an emotional chord?” Taking examples and practices from the advertising world, we’ll first play a “Who’s Tagline Is It Anyway” activity, turning basic science terms into catchphrases and slogans. This activity is followed by “Advertising Science,” where teams will develop a 30-second ad or billboard that accurately but memorably explains a scientific concept.

There will also be time before and after the hands-on session for socializing/networking (and PIZZA & BEER!).

Space is limited. To register, go here: SCONC Drink-n-Think
Cost: $5 (to reserve your spot and help cover the cost of pizza, beer, and workshop)

More about Ben: He has produced content and advised on communication strategies for the California Council on Science and Technology, the Burroughs Wellcome Fund, and the World Conference of Science Journalists, among others. Ben is a former SCONC and the founder and current executive co-chair of Capital Science Communicators (CapSciComm), a sister regional science writers group in Sacramento, California. Ben received a B.A. in evolution and ecology and a minor in education from U.C. Davis, a M.E.M from Duke University’s Nicholas School of the Environment, and a AAAS Mass Media Science and Engineering Fellowship in 2009 to the Orange County Register.

Questions or more info: Marla Broadfoot (marla.broadfoot@gmail.com)

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