Will anyone buy GMO potatoes?

On the face of it, the new potato varieties called “Innate” seem attractive. If you peel the brown skin off their white flesh, you won’t find many unsightly black spots. And when you fry them, you’ll probably get a much smaller dose of a potentially harmful chemical.

But here’s the catch: Some of the biggest potato buyers in the country, such as Frito-Lay and McDonald’s, seem afraid to touch these potatoes. Others don’t even want to talk about them because they are genetically modified organisms, or GMOs.

Read more and listen to the story from NPR’s All Things Considered.