Ben Shepard develops and manages the marketing strategy and public relations in the Duke Initiative for Science & Society. His promotional and marketing activities include directing or producing graphic design material, photography, and videography; as well as front-end web development, paid search marketing, and management of the IT/AV needs of the organization.

Ben earned a BA in New Media Studies from the University at Buffalo and a Master of Arts in Bioethics and Science Policy with a concentration in Tech Ethics and Policy from Duke University. Prior to coming to Duke, he was co-founder of 360PSG, one of Western New York’s leading web development companies. As a partner and Creative Director, he managed brand and design direction, developed marketing strategy and corresponding design material, and provided front-end web development for over 500 clients.