Genetic Snake Oil

If you’re hoping to market a genetic testing-based service by claiming it can help make consumers healthier in all kinds of ways — essentially medicine show-style — you may not only have the Food and Drug Administration on your case; the US Federal Trade Commission has recently taken a first step to put the kibosh on such offerings. The FTC has finalized a settlement agreement with GeneLink and its former subsidiary foru International that requires the companies to cease marketing their genetics-based supplements without scientific evidence that support their health claims, according to Streetwise. Read more.